Who is Rainbow Pride Auckland?

Rainbow Pride Auckland has been established to provide an inclusive vehicle to produce a parade to celebrate the New Zealand LGBTQ+ rainbow community.

We celebrate the diversity of our communities and their rich tapestry of individualism, identity, freedom of expression, community culture and growing everyday acceptance.

We are here to lead the celebration and give a voice to everyone underneath the rainbow umbrella, highlighting who we are and who we are proud to be.

We are here to run a parade that becomes a focal point of Rainbow Communities in New Zealand. The result will be a world-class event that draws attention from on and offshore audiences, showcasing our broad identity to all the community.

In partnership with the rainbow community and allies, we will encourage participation from community groups, businesses, and the public sector to join the celebration.

This will become an event that will be talked about and remembered, creating shared experiences people will love, hold onto, and become synonymous with the New Zealand Rainbow Community.

As an inclusive and forward-looking organisation, this strategic plan outlines our priorities over the coming years. 

Our purpose & values

The Rainbow Parade is a highly visible platform for celebration and advocacy. We are a ‘pride’ organisation. Our purpose is to produce a parade promoting diversity, inclusion, and unity.

Ngākau Pono / Integrity

We act with integrity and honesty. We build trust through openness, thoughtful conversations and delivering on our promises.

Matatika / Morality

We are here to empower, cause no harm and are compassionate and empathetic to all walks of life. By taking responsibility, and being patient and courageous but never giving up, we bring value to Aotearoa and the world.

Ngākau Pono / Integrity

We act with integrity and honesty. We build trust through openness, thoughtful conversations and delivering on our promises.

Pāpori / Social

We give a platform and visibility to community groups that need a voice. We show compassion to those in need and those who don’t yet feel empowered.

Find out more

View and download our strategic plan